A memorandum letter or simply known as memo is a letter containing a statement that is usually written by higher authorities of an organization for the purpose of sharing information.
Grossary Affordability budgeting — Method in which companies budget for marketing based on what they believe they can afford. B2B marketing — Business-to-business marketing Benefits — Need-satisfaction outcomes customers desire from the product.
Brand equity — Extra value perceived in a brand that enhances long-term loyalty among customers.
Brand extension — Putting an established brand on a new product in a different category, aimed at a new customer segment; also known as category extension. Branding — Using words, designs, or symbols to give a product a distinct identity and differentiate it from competing products.
Break-even point — Point at which revenues cover costs and beyond which the product becomes profitable. Budget — Time-defined allocation of financial outlays for a specific function or program.
Business market — Companies, non-profit organizations, and institutions that buy products for operations or as supplies for production; also known as the organizational market.
Cannibalization — Allowing a new product to cut into sales of one or more existing products. Cause-related marketing — Marketing a product or brand through a link to benefiting a charitable cause. Channel — The set of functions and structure of organizations performing them outbound on the value chain to make a particular good or service available to customers in each market; also known as the distribution channel.
Competitive-parity budgeting — Method in which company creates a budget by matching what competitors spend, as a percentage of sales or a specific dollar amount. Concentrated marketing — Focusing one marketing strategy on one attractive market segment. Core competencies — The set of skills, technologies, and processes that allow a company to effectively and efficiently satisfy its customers.
Derived demand — In B2B marketing, the principle that demand for a business product is based on demand for a related consumer product.
Differentiated marketing — Creating a separate marketing strategy for each targeted segment. Differentiation strategy — Generic competitive strategy in which the company creates a unique differentiation for itself or its product based on some factor prized by the target market.
Diversification — Growth strategy of offering new products to new markets through internal product development capabilities or by starting or buying a business for diversification purposes. Dynamic pricing — Prices vary from customer to customer or situation to situation.
Emotional appeal — Message strategy that relies on feelings rather than facts to motivate audience response. Ethnographic research — Type of marketing research in which customers are observed in actual product purchase or usage situations. Features — Specific attributes that enable the product to perform its function.
Financial objectives -Targets for performance in managing specific financial results. Fixed pricing — Pricing that does not vary; the customer pays the price set by the marketer.
Focus strategy — Generic competitive strategy in which the company narrows its competitive scope to achieve a competitive advantage in its chosen segments. Forecast — Future projection of what sales and costs are likely to be in the period covered by the plan.
Frequency — How many times, on average, the target audience is exposed to the message during a given period. Goals — Longer-term performance targets for the organization or a particular unit.
Integrated marketing communication — Coordinating content and delivery so all marketing messages are consistent and support the positioning and direction in the marketing plan. Internal marketing — Marketing that targets managers and employees inside the organization to support the marketing mix in the marketing plan.
Lifestyle — The pattern of living that an individual exhibits through activities and interests. Line extension — Putting an established brand on a new product added to the existing product line.
Logistics — Managing the movement of goods, services, and related information from the point of origin to the point of sale or consumption and balancing the level of service with the cost.
Macroenvironment — Largely uncontrollable external elements that can potentially influence the ability to reach goals; these include demographic, economic, ecological, technological, political-legal, and social-cultural forces.
Market — All the potential buyers for a particular product. Market development — Growth strategy in which the company identifies and taps new segments or markets for existing products.
Market penetration — Growth strategy in which the company sells more of its existing products to customers in existing markets or segments. Market segmentation — Grouping customers within a market according to similar needs, habits or attitudes that can be addressed through marketing.
Market share — The percentage of sales in a given market held by a particular company, brand, or product; can be calculated in dollars or units.A memorandum letter or simply known as memo is a letter containing a statement that is usually written by higher authorities of an organization for the purpose of sharing information.
The main purpose that a memorandum fulfills is that it aims to record and relay information, and to make brief. Legal Memorandum Sample - Free download as Word Doc .doc), PDF File .pdf), Text File .txt) or read online for free. Scribd is the world's largest social reading and publishing site.
Search Search5/5(19). To stay within the law and the code of ethics that govern us it is necessary to consider the situation from all points of view, develop a list of issues that represent multiple viewpoints, generate the possible decisions on whether to break client confidentiality, and what would the consequences of each decision.
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Inter office memorendum essay; Palo alto business plan pro review. Interoffice Memorandum of Law demonstrating my aptitude for legal research and finding relevant case law. This is a fictional case in which a bar patron was assaulted and the issue.