Marketing is all about creating value

But sometimes we lose sight of what value really is.

Marketing is all about creating value


This course aims to give an overview of the trends and challenges in international marketing, to equip students with both the skills and knowledge to market products in the scattered and complex 21st century marketing landscape.

Large multi-nationals are also experiencing these changing environments and slowly start to recognize the need for real contact with consumers and honest products and transparent services with a personal touch as opposed to anonymous production for the masses.

This offers opportunities for small companies, which are also picking up on this vibe. In this course, students will learn about topics such as crowd funding and crowd-sourcing; different social media strategies; visual story telling; viral and guerrilla marketing and the use of big data for marketing purposes in relation to small entrepreneurship.

All these new marketing tools and techniques are positioned against the background of 21st century trends and megatrends and focus on a different approach to business, such as "giving back to society", sustainability, anti- consumerism, local communities, glocalization, and increased transparency and total connectivity.

Students will be asked to develop and present a coherent 21st century- proof marketing strategy for a real or fictitious start-up company in the goods or services sector. As part of their preparation, students will have the opportunity to meet with various representatives of the European business community, start-up companies, experts and visionaries.

This course consists of 32 class hours divided over weeks. Students earn 6 ECTS credits when they obtain a passing grade. Course objectives The course has the following objectives: A passion for entrepreneurship and thinking outside the box is encouraged. Enthusiasm and effort might compensate for the lack of background knowledge.

A minimum of 7 students is required for the class to take place. The maximum number of students in class is Recommended reading The literature will consist of several books, articles and popular press.

Students are also encouraged to bring their own literature.Inbound marketing is just one part of a larger movement in the business world.

That movement is inbound. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.

Ever heard the saying "Failing to plan is planning to fail?" That old but wise adage often rings true when it comes to social media urbanagricultureinitiative.comng a detailed, goal-oriented social-media.

Marketing is all about creating value

Definition. Marketing is defined by the American Marketing Association as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." The term developed from the original meaning which referred literally to going to market with goods for sale.

From a sales process. The value creation efforts by the new management team were felt across the company as the innovative strategy was effective.

18 people found this helpful With value creation, we can up the value of the company exponentially, thus giving the customer and clients a better value on the products.

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The idea of content marketing is to attract and retain customers by creating and curating relevant and valuable content. Make it part of your marketing process.

Marketing, it’s all about creating value! - meta - Maastricht University