Buying a house can be a stressful process, particularly for a first-time buyer. Getting approved for a mortgage loan can be one of the greatest sources of anxiety. One of the biggest factors for a client in choosing a loan officer is finding someone they trust. Since taking out a mortgage has such serious implications, people need to feel like they can get their questions answered by someone who has their best interest at the forefront, and has knowledge of the market.
S as it does in China.
In fact, Cadillac could be considered quite a success story in China since its introduction in And the brand continues to grow and reach younger demographics the average Cadillac buyer is just 33 years old in the country it dreams of doing in the United States.
For Cadillac, it recognized not only the importance of daring, but to the Chinese, daring must equate to success. In a move you would never expect from Cadillac in the United States, the brand actually plays upon the fact its the official vehicle for U. At a time when politics are more polarizing than ever, the Chinese still view the U.
The brand ran a social media campaign showing the first Cadillac used for a U. The brand also paints itself as a technological pioneerstemming from its invention of the first heads-up display in a car in the s.
Liu said the technology aspect helps paint the brand as a modern vehicle, rather than an archaic one selling land yachts.
Cadillac does 10 Chinese television series a year, placing vehicles in the show. It shows a serious shift in how the U. The words above are fueled by passion and large amounts of caffeine. Find him on Instagram:A big part of the problem: Resale values have fallen steadily too, making it harder and more expensive for Cadillac to offer a competitive lease, crucial to success in the luxury market.
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Stay Connected. Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Apr 18, · GM is in a hurry for Cadillac to show more progress, and sources indicate the brass decided a CEO with more optimism and positive spirit than the .
Apr 18, · GM is in a hurry for Cadillac to show more progress, and sources indicate the brass decided a CEO with more optimism and positive spirit than the blunt de Nysschen was needed to marshal employees.
Cadillac marketing chief Uwe Ellinghaus talks about the move to New York, name changes, agency relationship and the need to project confidence.
Melody Lee, director of brand and reputation strategy for Cadillac, stands in Cadillac's newly purchased offices in downtown New York City.